MyFitnessPal
How I created a content strategy to increase engagement, grow unique visits to the blog, and nurture a large community at scale.
Content Strategy Project: "The Wolf"
Results: Top-Performing Content
I launched a new editorial franchise (time-bound challenges) that inspired users to complete a simple, approachable healthy action each day for a specified time period. This challenge earned 1 million uniques within 60 days of publication.
MFP User Feedback
Infographic design by Tierra Wilson. All copy and content are property of MyFitnessPal.
