Better Booch
Product & email copywriting, long-form writing, strategy
Better Booch kombucha grew from artistic roots, faith in the restorative power of nature, and belief that sharing goodness helps all of us prosper.
My role: Copywriter, content strategist, content marketing recommendations
The goals: Sell more booch; craft snappy copy that gets users to pay attention and take action; design a brand voice that celebrates craft artistry, inspires originality, and cares for the mind, body, and soul.
Cart Abandonment Email Flow
Subscription Email Flows
Product Copy
Photos & graphics by Rachael Dewey. All copy, photos, and designs property of Better Booch.
